An ecosystem where sports meet technology

Boost Belgian Sports Tech. Innovation :
Foster Belgian Sports Technology innovation & Starts-upscale-ups initiatives and entrepreneurship.

Build Sports & Tech. Connections :
Build long term cross-fertilization strategy between Belgian sports and technology stakeholders locally and internationally.

Place Belgium at the Heart of Sports Tech. :
Bring Belgium at the ForeFront of International Sports Tech ecosystem.

4 pilars

Value proposition



A global network of specialized investors (leaded by WV)



Corporate Venturing start-up programs focused on business development and strategic growth



Missions, global events & thought leadership to strengthen our position on the global market.



A specialized infrastructure to welcome all programs and companies located at the heart of Europe


Our focus


Activity & performances

Wearables, Equipment & Infrastructure, Tracking & Analytics, Classes & Tutorials, Booking & Discovery, Recovery & Injury Prevention, Coaching & Recruitment


Fans & content

Audience, User Experience, Immersive Technologies, sports betting, Creation, Production, Broadcasting, Streaming, Curation, …


Management & organizations

Monetization, Optimization, Monitoring, Consulting, Audience, Licences & Rights, sports betting, ticketing


Smart venues

Stadium, arenas, theaters, festivals + safety, security, CSR, …


SportsTech Belgium Meet & Cheer 

The SportsTech Belgium Meet & Cheer Day, held on June 17 at the Proximus Basecamp in Tubize, was a resounding success.

This event marked the launch of SportsTech Belgium’s new innovation season, featuring a series of inspiring keynotes, engaging panels, and the exciting unveiling of the SportsTech Belgium Innovation Challenge 2024.

Prominent sports organizations like RBFA, Spa GP and Spa Circuit led the reverse pitches, captivating the audience with future-forward challenges. Attendees also enjoyed a dynamic mix of networking opportunities, a live projection of the Euro2024 Belgium-Slovakia match, and a friendly barbecue to wrap up the day.

This event not only highlighted innovative breakthroughs but also fostered meaningful collaborations in the sports tech industry.


Sandbox Program

A sandbox project is an innovative program designed to facilitate collaboration between established corporations and startups. In this controlled environment, both parties focus on a specific challenge, leveraging the agility and innovative mindset of startups and the resources and industry expertise of corporations. Over a period of 4 months, this collaboration aims to develop a tangible Proof of Concept (POC), demonstrating the viability of the solution to the identified challenge. This process not only accelerates innovation but also provides a practical framework for testing and refining ideas in a real-world setting.

  • Deadline to apply : July 15th
  • Announcement of the 10 selected startups : August 15th
  • Program : From October 15th (Kickoff) to January 14th

The 16-weeks of acceleration consist of:

  • 2 sessions for the corporate to understand what is open innovation
  • sessions between the corporate and the selected start-up with international coachs and experts
  • sessions with all corporates (challengers) and selected start-ups with content on SportsTech and entrepreneurship
  • A demo day to pitch the results in front of the industry (Summit 2025)
  • A legal framework to secure the collaboration.

Our Partners

SportsTech Belgium is proud to have established formal agreements with major Belgian sports and business organizations sharing the same goal for cross-fertilized development between sports and technology.

Discover the 2024 Challengers

Discover the 2021 selected startups


Get in touch


For the All Events


For the Sandbox Program