An ecosystem where sports meet technology

Boost Belgian Sports Tech. Innovation :
Foster Belgian Sports Technology innovation & Starts-upscale-ups initiatives and entrepreneurship.

Build Sports & Tech. Connections :
Build long term cross-fertilization strategy between Belgian sports and technology stakeholders locally and internationally.

Place Belgium at the Heart of Sports Tech. :
Bring Belgium at the ForeFront of International Sports Tech ecosystem.

4 pilars

Value proposition



A global network of specialized investors (leaded by WV)



Corporate Venturing start-up programs focused on business development and strategic growth



Missions, global events & thought leadership to strengthen our position on the global market.



A specialized infrastructure to welcome all programs and companies located at the heart of Europe


Our focus


Activity & performances

Wearables, Equipment & Infrastructure, Tracking & Analytics, Classes & Tutorials, Booking & Discovery, Recovery & Injury Prevention, Coaching & Recruitment


Fans & content

Audience, User Experience, Immersive Technologies, sports betting, Creation, Production, Broadcasting, Streaming, Curation, …


Management & organizations

Monetization, Optimization, Monitoring, Consulting, Audience, Licences & Rights, sports betting, ticketing


Smart venues

Stadium, arenas, theaters, festivals + safety, security, CSR, …


SportsTech Belgium Meet & Cheer 

Next edition: June 17 at the Proximus Basecamp (Tubize, Belgium)
Join us for the SportsTech Belgium Meet & Cheer day at the Proximus Basecamp in Tubize on June 17th! SportsTech Belgium is launching its new innovation season with a day filled with inspiring keynotes, engaging panels, and the unveiling of the SportsTech Belgium Innovation Challenge 2024, presented by renowned sports organizations including RBFA, Spa GP, Standard de Liege, and more. Don’t miss your chance to participate in the innovation sandbox program, where groundbreaking ideas come to life.

Program :

  • 2:30 PM : Welcome and introduction about SportsTech Belgium program
  • 2:45PM : Expert Keynote: The future of fan engagement
  • 3:30pm : Panel of Experts
  • 4:00PM : Reverse Pitch by the Challengers of the SportsTech Belgium Program 2024 – 2025 –> Spa Grand Prix, Circuit Spa-Francorchamps, RBFA
  • 5:00PM : Drink & networking
  • 6 :00PM : Euro2024 Belgium-Slovakia projection
  • 7 :30PM : Let’s enjoy a barbecue all together !

Sandbox Program

A sandbox project is an innovative program designed to facilitate collaboration between established corporations and startups. In this controlled environment, both parties focus on a specific challenge, leveraging the agility and innovative mindset of startups and the resources and industry expertise of corporations. Over a period of 4 months, this collaboration aims to develop a tangible Proof of Concept (POC), demonstrating the viability of the solution to the identified challenge. This process not only accelerates innovation but also provides a practical framework for testing and refining ideas in a real-world setting.

  • Deadline to apply : July 15th
  • Announcement of the 10 selected startups : August 15th
  • Program : From October 15th (Kickoff) to January 14th

The 16-weeks of acceleration consist of:

  • 2 sessions for the corporate to understand what is open innovation
  • sessions between the corporate and the selected start-up with international coachs and experts
  • sessions with all corporates (challengers) and selected start-ups with content on SportsTech and entrepreneurship
  • A demo day to pitch the results in front of the industry (Summit 2025)
  • A legal framework to secure the collaboration.

Our Partners

SportsTech Belgium is proud to have established formal agreements with major Belgian sports and business organizations sharing the same goal for cross-fertilized development between sports and technology.

Discover the 2024 Challengers

Discover the 2021 selected startups


Get in touch


For the All Events


For the Sandbox Program