SportsTech Belgium, the call of projects for our 2024 sandbox program is now open !

 

SportsTech Belgium is an innovation hub created in 2021 where startups, professionals, and investors meet, connect, share, grow, and jointly develop the future of the sports industry in Belgium.

This initiative is developed by EVS and LeanSquare in collaboration with strategic partners such as Royal Belgian Football AssociationAGORIA (Sports & Entertainment Technology Club) and Ovation.

The value proposition of SportsTech Belgium lies in its central role as a catalyst for innovation within the Belgian sports ecosystem. As a non-profit organization, its primary mission is to facilitate meaningful connections between established sports entities (federations, clubs, leagues, infrastructures, and athletes) and innovative startups, as well as companies in the development phase in the sports technology field.

More concretely, SportsTech Belgium helps established sports entities identify their technological challenges and then launch a call for projects leading to the organization of a sandbox program designed to facilitate collaboration between established companies and selected startups. In this controlled environment, both parties focus on the specific challenge, leveraging the agility and innovative spirit of the startups along with the resources and sector expertise of the companies. Over a three-month period, this collaboration aims to develop a tangible proof of concept (POC), demonstrating the viability of the solution to the identified challenge. This process not only accelerates innovation but also provides a practical framework to test and refine ideas in a real-world context.

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Royal Belgian Football Association: Revolutionize health & Performance management through advanced technology leading to instant action to:

  • Detect fatigue from tracking data & facial expressions
  • Real-time assessment and optimization of muscle fatigue and recovery
  • Follow and evaluate mental health of players to avoid emotional and mental problems
Apply now

Spa Grand Prix (F1): Leverage fan’s data to enhance their experience, personalize services, and increase revenue and impact for sponsors

  • Enhance Fan Experience and Satisfaction: Improve fan experience and satisfaction to generate more revenue ;
  • Optimize Ticket Sales Processes: Target customer needs and desires, as well as marketing strategies, to optimize ticket sales processes ;
  • Attract More Local and International Sponsors: Better target fans, particularly those from Germany and France, to attract more local and international sponsors ;
  • Innovative Solutions for Spa Grand Prix (F1): Spa Grand Prix (F1) is seeking entrepreneurs capable of creating an integrated solution that effectively leverages fan data to add value, meet these objectives, and revolutionize the overall F1 spectator experience
  • …and Tomorrow :
    • Consolidate Existing Data into a Single Tool/Platform: Gather data from multiple sources (app, website)
    • Personalize the Home Fan Experience: Utilize virtual reality to personalize the home fan experience
Apply now
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Circuit Spa-Francorchamps: To exploit the opportunities offered by virtual environments to enhance and monetize its brand and intellectual property (IP)

  • Maximize revenues by integrating e-commerce solutions into virtual experiences ;
  • Promote to video game Editors the integration of advertising in video games to promote the Spa-Francorchamps brand to gamers and motorsports fans ;
  • Design virtual marketing strategies that increase the global visibility and appeal of the Spa-Francorchamps Circuit ;
  • Create immersive, interactive virtual experiences that highlight the circuit’s history and exclusivity ;
  • Use cutting-edge technologies such as virtual reality (VR) and augmented reality (AR) to attract and engage fans in unique ways ;
  • …and tomorrow, the Circuit is also looking to develop exclusive digital products, such as NFTs, that can be bought and redeemed by fans
Apply now

Agenda

July 1st – October 31st 2024

Call for projects Apply Now!

December 2024

Jury (pitchs session)

January 2025 – April 2025

Sandbox Program

April 2025

Demo Day at the SportsTech Belgium Summit

Entrepreneurs?

Don't miss this unique opportunity to collaborate and innovate with amazing sports business actors like RBFA, Circuit Spa-Francorchamps and Spa Grand-Prix!